Hi, I´m Rubinho.
When I was a kid, I was told I would always struggle with reading and writing. Unexpectedly, I've made a living doing exactly that, at some of the best agencies in the world. Goonies never say die.
I'm currently leading European work at Cheil Worldwide in Madrid. Before this, I was Global ECD at Le Pub Milan, after five years in Asia as APAC CD at Edelman Deportivo and SEA CD at Grey, and before that at CP+B in the US and Sweden, Anomaly and BBH in Shanghai, and SCPF in Barcelona.
I believe in earned media first. Ideas that plug into a conversation already happening on the street.
Send good vibes to elrubinho@mac.com
