Hi, I´m Rubinho.
Hi, I'm Rubinho.
I make brands famous in markets where they're invisible.
Twenty years of gatecrashing cultures I wasn't born into: The US, China, Singapore, Indonesia, Italy, or Dubai, landing brands into conversations they weren't invited to. The work lives in airports, football shirts, doormats and street corners. Rarely in ad breaks.
Currently leading European work at Cheil Madrid. Before that: Global ECD at Le Pub Milan. Five years in Asia as APAC CD at Edelman Deportivo and SEA CD at Grey Singapore. Raised at CP+B in the US, with stops at Anomaly and BBH Shanghai.
Why the Goonies? As a kid, I was told I'd always struggle with reading and writing. I've made a living doing exactly that, in three languages, on four continents. Goonies never say die.
Send good vibes to elrubinho@mac.com
