Current Position: 43.361845, -8.407887

Freelance ECD at Anarchy. Spain.

Experience:

GREY WORLDWIDE Singapore,  2021-2023

SEA Creative Director

  • Directed creative teams across Southeast Asia, driving innovative campaigns and strategies for high-profile clients including BOSE Japan, Pantene SEA, Facebook APAC, Disney SEA, and Tencent.

  • Won the LEGO Cars pitch in MENA and South Africa, leading to a 20% increase in client acquisition within the region.

EDELMAN DEPORTIVO Singapore,  2018-2020

APAC Creative Director

  • Launched and led the APAC division of Edelman Deportivo, overseeing creative direction across 23 regional offices.

  • Achieved success in 5 out of 7 pitches, securing partnerships with notable clients such as the Love Board for the PM Office in Singapore, Mars in Australia, ASICS Olympics in Tokyo, and McDonalds in Indonesia, resulting in a 9.1% sales increase pre-Covid. 

  • Reported directly to the APAC CEO and Vice-Chairman and EMEA & US’s CCOs.  

TONY LE BRAND Spain,  2016-2018

Executive Creative Director

  • Spearheaded agency growth, doubling staff and tripling revenue within one year through strategic client acquisition and high-impact creative campaigns.

  • Led successful pitches for major clients such as Netflix, Estrella Galicia, and El Corte Inglés, significantly boosting the agency's market presence and helping increase client’s profits by 94%

  • Managed international expansion, establishing a strong foothold in the USA and driving a 20% revenue growth in a new market.

ANOMALY Shanghai,  2014-2016

Associate Creative Director

  • Managed Budweiser team in China, overseeing brand strategy, campaign creative, and production, contributing to the brand’s fast growth in the China market.

  • Cooperated with global teams to pitch Infiniti Cars.

  • Worked closely with the Executive Creative Director to oversee team development, quality control, and creative direction.

 

CRISPIN PORTER + BOGUSKY  USA & Sweden, 2008-2011

Associate Creative Director

  • Managed Burger King EMEA; led 5 global teams in campaign creation and implementation, making Spain Burger King’s fastest-growing market in the BK world.

  • Led team to establish CP+B office in Sweden, contributing to team growth and company culture development.

  • Won awards including Silver Lion, Bronze at One Show, Bronze at Cilo, Gold and Bronze at El Sol Festival, and AdAge “Idea of the Week.”

  • Sold millions of burgers. Like no joke, A LOT.

References:

“If you are in need of helping to market a brand or a product to be top of minds inside people’s heads but feels that the team around you is lacking creative power, Rubinho is exactly who you need. He will have true brilliance at your disposal. He could have easily been a Rubin amongst millions of other Rubin, but he is unmistakably Rubinho, and he is not even a Brazilian. Genius.” Aaron Phua. SEA Executive Creative Director, GREY Worldwide.

“Rubinho is an amazing, passionate creative with the quirky, curious, earned mindset that is the core of Edelman Deportivo.
He was a key recruitment for us in the APAC region and I have enjoyed every moment we have spent together.
I really couldn't recommend him enough” Mattias Ronge. Global CCO, Edelman Deportivo.

“I have fully enjoyed my every working experience with Rubinho. He brings creative flair, adaptability and client centric perspective, which has proven valuable across all the projects I've collaborated with him on. He is also a stellar personality in the office who is able to connect with different personalities. A valuable team member with valuable ideas to any organisation.” Yeelim Lee. COO, Edelman Singapore.

Rubinho is a great thinker, quick and sharp. And a great partner to work with. I enjoyed the time when we worked together. Elvis Chau. Partner, ECD Anomaly Shanghai.

“We did a lot of great work for Burger King back at CPB but some of my favorites were for BK Spain. And Rubinho was behind all of it. Thinking it up, polishing the script and selling it to the client during conference calls held at ungodly hours. Rubino was right in the middle of the tornado every day.” Bill Wright. GCD, Crispin Porter + Bogusky.

Freelancing:

ECD. Anarchy. Spain. Celta de Vigo. Wakai Media.

ECD. Tony Le Brand, Spain/US. Estrella Galicia, Netflix.

CD. ConnectingSpaces, Hong Kong. Exorcisms, WITH:.

CD. BAP CONDE, Spain. Turismo of Galicia

ACD. MOTHER, London. Tanqueray

ACD. BBH, Shanghai. AUDI, Sephora

ACD. 72&Sunny, Amsterdam. Benetton, Bacardi.

ACD. RAPP, Hamburg. Lindt

CD. GREY, London/Barcelona. SEAT

ACD. MEDIAPRO, Brazil/Barcelona. Brazilian Football Confederation

ACD. JWT, Zurich. UNICEF

ACD. BBDO, Dusseldorf. Gauloises

ACD. Possible, London. Canon

Speaker/Jury/Panelist/etc:

Creatives Club of Spain (CDEC) ambassador for South East ASIA 2022 &2023.

JURY. PR and Activation Ideas GONG AWARDS 2021.

GREY APAC Creative Council member, 2021/2022.

External examiner.  Nanyang Academy for the Fine Arts (NAFA). Singapore. 

Reviewer at Portfolio Night 2019. NAFA. Singapore. 

Associate Lecturer. Cantera Advertising School, Spain. The Extinction of the Dinosaurs.

CDEC DIA C Speaker. The reality of working as a Creative Director in Mars.