Some more ads:

It’s McDonald's Day, finally. SOCIAL/TV

Conversation: Fathers in Indonesia don’t take care of the kids. We wanted to challenge this cultural tension by bringing up to today's fathers that moment when McDonalds opened 30 years ago, and their fathers refused to bring them over back then.

In Indonesia, fathers don’t spend time with the kids, because culturally, this is considered a mother’s duty. We knew that if we turned McDs into a father/son activity Vs competitors, we could easily double the profit in the region. So we did, by targeting today’s fathers, creating McDonald’s Day, and bringing back the meals, toys, and the vibe they missed 30 years ago.

The King in the box. ACTIVATION/SOCIAL/PR/EARNED MEDIA.

BK was sponsoring a humble football club called Getafe. When Real Madrid came to our stadium, we sat the King next to Real Madrid’s exec staff, on a King’s Cup match. We knew where the cameras would be pointing at. And yes, they won 1-5, but It was the worst day of their lives.

Gold at El Sol Awards

When you have an asset like the King, you always try to save him for smart plays. 30’’ on national tv on La Liga is super expensive. But if you sit the King next to the Real Madrid directives, you know where all the media is going to be looking at.

With barely $0 production & media costs, we made the entire country see this and talk about it. It generated hundreds of thousands of impacts in traditional media during the game and the after-game. The conversation was on the streets and social media for days. It was pretty cool.

Demogorgons Forecast. SOCIAL.

A Stranger Things system is coming for the weekend. Maybe staying home will be cozier. And safer.

To announce that the new season of Stranger Things was coming, along with all the episodes available to binge-watch, we brought back the Weather Man from the 80s. The real Weather man we saw every day at night decades ago, and the iconic intro of his weather show. Santiago Peman, a really serious man we never saw smiling or showing any emotions at all, to the point that at the time most of us thought that he was a robot.

Peman came back, this time advising people to stay home since giant red smoke storms and demogorgons were expected during the weekend.

Grilled, as i like it. TV/EARNED MEDIA.

Who needs models when you can use aristocrats

This lady here is Carmen Lomana, a member of the Spanish Aristocracy and TV personality. She’s usually seen around Gucci, Chanel or Prada. When the client asked us to come up with something ASAP to announce the new, exclusive, mint Chicken Tendergrill burger, we played around the idea of producing the most perfumelike BK commercial the world has ever seen. And we needed someone like Carmen. She said yes. The clients said yasssss.

The ad shows how Carmen walks into a bubble bath while the King pampers her by playing the harp. She says “Grilled, as i like it”.

This ad became a trending topic in just a couple of hours. We took the entire country by storm, putting together the oddest couple ever to announce a chicken burger.

Steakhouse Caesar. TV.

The burger that makes you look like a snob

The Steakhouse Caesar came with a pretty posh cheese. The Italian’s top Grana Padano. Having this burger will instantly make you sound like a snobby chap. You’ll behave like a snob, you will eat like a snob, and of course, you will speak like a snob.

We turned the “Grana Padano” line into a new posh way to say “cool”, as preppy people often do with their vocabulary. The motorboat is granapadano, the convertible is granapadano, your new haircut is granapadano, that sweater is granapadano. The whole ad is granapadano.

King Deals. TV.

Burger and soda leaves you with no free hands

We did this campaign to announce the BK’s King Deal’s menu. You get a drink and a burger for barely 2 bucks.

It is quite the deal indeed. The problem though is that this renders you with both your hands busy.

It complicates things sometimes.

Netlix is coming. OOH/SOCIAL.

Although it has been here for decades, somehow

This campaign was created to communicate that Netflix shows are now available at R. R is a cable company in Spain, they agreed with Netflix to bring their streaming services into their combos. So they asked us to communicate this. Working with Netflix assets is usually quite tricky, but this one was actually quite good fun. We produced a campaign linking the shows with real facts of the North of Spain. The campaign’s tagline is “It’s been always here, now is in R since last week ”.

Narcos: (Spain Southern inlets were the main gate for Colombian narcos to deliver cocaine into Europe), Headline: FINALLY AVAILABLE AT THE NORTHERN INLETS TOO.

Stranger Things: (In the North, it rains quite a lot, sometimes you feel like not leaving the house at all because it looks like hell out there) Headline: HERE WE KNOW HOW SCARY IT CAN GET TO GO OUTSIDE SOMETIMES.

Stranger Things: (For many, many, many years, there’s been this really tacky fertilizer campaign running on Spanish TV, their tagline is “Ramon, did you forget the Fertimon?” ) Headline: RAMON, DID YOU FORGET IT AGAIN?

#givemegalicia. SOCIAL/TV/OOH.

A campaign made by tourists, for tourists.

Conversation: Most tourism campaigns use cosmetics and mimics to attract tourists, and everybody knows this. So we challenged this fact, using only assets tourists from previous years took when visiting Galicia.

This was a tourism campaign for the region of Galicia in Spain. The strategy behind it was “No one but someone who has been there can tell you what is like”. We reached thousands of tourists who have been in the region in recent years, and we asked them if they would be keen on lending us their memories, and their names, in order to put together a tourism campaign made by tourists, under the tagline #damegalicia (givemegalicia).

It really was quite unique, and to date, the most-watched tourism campaign for the Galicia region ever.

THE CLARA CARD. SOCIAL.

Life is so complicated. We are so complicated. Your debit card shouldn’t be.

Sometimes banking isn’t that hard. The bank Abanca asked us to come up with a campaign to explain how easy is to use their new card “Clara”. Have you ever been abroad and struggling to withdraw some cash? No worries, with Clara you can use any ATM without any extra fees.

We came up with a series of ads where people can’t make up their minds about the silliest things, like bringing cash or Salmons to their incoming trip to Norway. “Should I bring cash to buy stuff? But what if I lose the cash like I always do with the shades? Should I bring cash to buy new shades? “ Just to say “Aclarate with Clara”, which translates “Make up your mind with Clara”.